tech and booze are the only industries (relatively) unhampered by a depressed economy. being that I work in one and frequently enjoy the other (in moderation!) I feel good about that.
The uptick is significant for a mature industry with roughly $50 billion in annual sales, particularly as consumers reduce spending on other discretionary purchases, such as venti lattes and designer jeans.
source article entitled Beer not feeling economic hangover is full of shameless beer and beverage related puns.
(title quote by Beer historian Maureen Ogle, who wrote “Ambitious Brew: The Story of American Beer”)